british american tobacco malaysia - Who we are



 

British American Tobacco Malaysia was formed from the merger of Rothmans of Pall Mall (Malaysia) Berhad and Malaysian Tobacco Company Berhad on 3 November 1999. The merger pooled talent, experience and an unrivalled portfolio of highly successful international brands to reate the country’s largest tobacco company.

British American Tobacco Malaysia is the leading tobacco company in Malaysia with approximately 53.9 percent of market share in the legal market. This strong position is built upon a portfolio of high-quality tobacco brands, that are developed based upon a diverse set of consumer needs. Our portfolio includes world-famous brands like DUNHILL, KENT, PETER STUYVESANT, PALL MALL and ROTHMANS.

British American Tobacco Malaysia has a history of more than 100 years in Malaysia going back to 1912. Our wealth of expertise, talent, consumer and market insights, combined with the BAT Group’s strong science and research and development capabilities put us in a strong position to meet current and future consumer needs and address societal challenges that Malaysia is facing.

We currently employ 497 employees directly (indirectly 1576 via our external distributors and dedicated shared service) who are involved in a wide spectrum of disciplines, from generating insights, developing brands and making these available on a national level. In addition, we also set leading edge talent development practices as well as ensuring a strong foundation of corporate governance and shareholder relations.

We aim to maintain being a leading company in Malaysia via satisfying our consumers with strong portfolio of brands, supported by leading practices that enable us to maximize shareholder returns. In meeting these goals, we ensure that we conduct our business in a manner that not only grows the Company, but also contributes to making Malaysia a fair society where diversity is treasured, positive actions are required, freedom of choice is respected and fairness is expected.

The British American Tobacco Group

British American Tobacco’s headquarters

British American Tobacco’s headquarters in London

British American Tobacco is the world’s second largest quoted tobacco group by global market share. It holds robust market positions in each of its regions and has leadership in more than 60 markets around the world.
 
The British American Tobacco Group has 44 cigarette factories in 39 countries, purchasing approximately 440,000 tonnes of leaf in 2012 which is grown by all our leaf suppliers. In 2012, our subsidiary companies sold 694 billion cigarettes.
 
The Group employs more than 55,000 people worldwide and consist of a workforce that is strongly multi-cultural and with a devolved structure, with each local company having wide freedom of action and responsibility for its operations.
 
Its portfolio of more than 200 brands includes leading international brands such as Dunhill, Kent, Lucky Strike and Pall Mall.
 
The British American Tobacco Group's vision is to achieve leadership of the global tobacco industry in order to create long term shareholder value.

For more information, please visit www.bat.com Opens in new window


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Page last updated: 22/03/2018 03:54:07 GMT
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British American Tobacco (Malaysia) Berhad (4372-M)