british american tobacco malaysia - Leadership Team

Hendrik Stoel (Erik)

(Non-Independent Executive Director)
Managing Director

Erik Stoel was officially appointed a Director of British American Tobacco (Malaysia) Berhad and as Managing Director of the Group on 1 June 2016.

Erik first joined the British American Tobacco Group in 1995 as Brand Manager in Ukraine. He has now more than twenty years of international experience in the BAT Group that spans across the London Head Office, Eastern Europe, Middle East and Asia Pacific markets. One of Erik’s assignments was to serve as Marketing Director of BAT Malaysia in 2010-2012 before moving to Korea as BAT Korea’s Marketing Director. Subsequently, he was promoted to his prior role of Area Director North Asia Area, responsible for Korea, Taiwan, Hong Kong and Macau.

Erik holds a degree in Marketing from Hanzehogeschool Groningen, Netherlands and Masters in Business Administration from University of Northumbria at Newcastle, England.

Datuk Christine Lee Oi Kuan

(Non-Independent Executive Director)
Corporate and Legal Affairs Director

Datuk Christine Lee Oi Kuan was appointed a Director of British American Tobacco (Malaysia) Berhad on 1 March 2012.

She was appointed to the Top Team, now known as Leadership Team of British American Tobacco (Malaysia) Berhad on 1 January 2006 and assumed the role of Corporate and Legal Affairs Director of British American Tobacco (Malaysia) Berhad on 1 September 2006. She has been with British American Tobacco (Malaysia) Berhad since 2001.

Datuk Christine Lee began her career in British American Tobacco (Malaysia) Berhad as Head of Legal and Company Secretary. She was previously the Legal Manager and Company Secretary of two public listed companies, Hong Leong Industries Berhad and Malaysian Pacific Industries Berhad.

Holder of a degree in law from the University of Malaya, Datuk Christine Lee served at the Attorney General’s Chambers, Malaysia from 1983-1993 in the Prosecution and Advisory and International Law Divisions.

In her current role as the Corporate and Legal Affairs Director, Datuk Christine Lee is responsible for corporate and regulatory affairs and legal matters of the Group.

Ricardo Guardo

Finance Director
(Non-Independant Executive Director)


Ricardo Guardo assumed the role of Finance Director, British American Tobacco (Malaysia) Berhad and was officially appointed a Director of the Group on 1 September 2016.

Ricardo first joined British American Tobacco’s entity straight out of university as a Planning & Reporting Executive in Uruguay in 2002 and has held various Finance positions in Argentina since then which include exposure as Regional Process Auditor for the Americas Region and later business partnering in the Marketing space.

In 2011, Ricardo was appointed Head of Finance in Taiwan, where he was also the Chairperson on the Control and Fraud committee, Tax and Treasury committee and the Pre-sales Operation & Planning meeting on top of being a member of the prominent CFO Chamber in Taiwan. In late 2012, he was transferred to Hong Kong to assume the role of Regional Finance Manager for Asia Pacific where he actively validated financial statements for the region and provided guidance to the Regional Audit Committee on the control environment in the regional operations. Subsequently, Ricardo assumed the role of Head of Finance in Romania where BAT was the biggest FMCG in the country.

Ricardo holds a degree in Business Administration from Universidad de Buenos Aires in Argentina.

Jon Jones

Operations Director

Jon Jones was appointed Operations Director of British American Tobacco (Malaysia) Berhad on 15 November 2016. He joined British American Tobacco at its UK Headquarters in 1993 as a Project Engineer. Jon has held various roles within the BAT Group within Manufacturing, R&D, Supply Chain and Marketing. In his most recent role Jon was Group Head of Environment Health and Safety from May 2014 to November 2016

In 2006 Jon was appointed Head of Manufacturing for BAT Russia where he oversaw the transition of the three Russian Factories into a new Supply Chain operating model as well as driving improvements in integrated working between the factories. Between 2008 - 2010 as Head of Supply Chain in Western Europe he led the integration of the Western European factories into the integrated supply chain model. From 2012, as Head of Manufacturing in Western Europe Jon drove efficiencies and cost reduction through a focus on Continuous Improvement and reduction of waste. Jon has further developed his business knowledge through time spent working in R&D, Marketing and as an International Auditor.

Jon holds a 2.1 honours degree in Mechanical Engineering from the Polytechnic of South Wales.

Karl Yap Chee Keong

Marketing Director

Karl Yap was appointed Marketing Director of British American Tobacco (Malaysia) Berhad on 1 October 2016. He first joined British American Tobacco’s entity in Malaysia as a Management Trainee in 1998 and has held various positions in Marketing since then.

In 2006, he joined the International Brand Group in London as Senior International Brand Manager. Upon completion, he returned to British American Tobacco (Malaysia) Berhad and assumed the position of Area Head of Strategy, Planning & Insights and subsequently Area Head of Trade. Before being appointed to his current role, he was the Head of Marketing in British American Tobacco Philippines.

Karl holds a Master’s in Business Administration from Hawaii Pacific University in the United States.

Samanmali Chandrasiri

Human Resources Director
Sri Lankan

Samanmali Chandrasiri was appointed Human Resources Director of British American Tobacco (Malaysia) Berhad on 1 March 2016.

Having first joined the BAT Group as a Management Trainee, Samanmali has now been of service with the Group for 16 years. She has held various HR roles in Sri Lanka and South Asia including Area Head of Talent SAA, before moving to Indonesia as the Organisation Effectiveness Advisor for Bentoel Group. Samanmali later returned to Sri Lanka in 2013 as the HR Director where she facilitated the implementation of a more sustainable business model prior to her current role.

Samanmali holds a BSc in Management from the University of London and an MBA from Edith Cowan University, Australia.


Page last updated: 31/01/2017 11:18:43 GMT
Skip General Navigation Set 2

General Navigation Set 2

British American Tobacco (Malaysia) Berhad (4372-M)