british american tobacco malaysia - Our principles and standards

This page is not a complete description of the Group and British American Tobacco Malaysia's policies and standards, but offers an overview of those likely to be of particular interest to stakeholders, with links to the documents.


Statement of Business Principles

The Group Statement of Business Principles forms the basis on which we run our business in terms of responsibility. It consists of three Business Principles: Mutual Benefit, Responsible Product Stewardship and Good Corporate Conduct, and eighteen Core Beliefs. All British American Tobacco Group companies have adopted the Statement and are encouraged to engage in stakeholder dialogue to help determine how it should best be reflected in their business practices. The Business Principles and Core Beliefs form the basis for our continuous auditing of Group companies’ CSR performance.

Download our Statement of Business Principles in full

PDF: Statement of Business Principles - Statement of Business Principles (109 kb) Opens in new window


See also CSR governance structure.

Standards of Business Conduct

The Standards of Business Conduct are an integral part of our governance and, together with our Business Principles, underpin our commitment to high standards of corporate responsibility. The Standards apply to all companies within British American Tobacco Malaysia group and its employees and require high standards of behaviour and integrity.

Read more about our Standards of Business Conduct here

Standards of Business Conduct Opens in new window

British American Tobacco's International Marketing Principles

British American Tobacco's International Marketing Principles (IMP) set down detailed guidance on all aspects of tobacco marketing, from print, billboards and electronic media to promotional events, packaging and sponsorship. Central to the IMP is our long held commitment to ensuring that no marketing activity is directed at, or particularly appeals to, youth. The IMP are globally applicable and in some countries exceed the requirements of local laws. Adherence by companies in the Group forms part of regular internal audit process, supported by annual self-certification by management and Audit Committee review. British American Tobacco publicly report any instances of incomplete adherence each year.

In Malaysia, the marketing principles should be read together with our local laws - Control of Tobacco Product Regulations 2004 and Control of Tobacco Product (Amendment) Regulations 2008.

Download British American Tobacco's International Marketing Principles in full

PDF: International Marketing Principles - 2015 - International Marketing Principles - 2015 (472 kb) Opens in new window

See also Marketing Standards.


Employment Principles

The Group's Employment Principles build on the commitment to good employment practices and workplace related human rights. They set out a common approach to Group companies’ development of policies and procedures, while recognising that each company within the Group must take account of local labour law and practice and the local political, economic and cultural context. We are committed to the Employment Principles and, through our internal auditing process, are required to demonstrate that they are embedded in our workplace. We are also strongly encouraging key suppliers to meet similar standards.

Download British American Tobacco's Employment Principles in full

PDF: British American Tobacco Employement Principles - British American Tobacco Employment Principles (31 kb) Opens in new window

See also Our employment beliefs and principles.


EHS Policy Statement

We aim to apply the best international standards of practice relating to the health and safety of employees at work and non-company personnel on company premises and the conservation of the physical environment, and to give a high priority to these activities. The Statement is backed by detailed specific requirements.

Download the Group's EHS Policy Statement in full

PDF: EHS Policy Statement - EHS Policy Statement (27 kb) Opens in new window

See also Environment, health and safety.

Guiding Principles

Our Guiding Principles describe the organisation we are and the organisation we want to be. They represent the common values at the heart of our success. Our Employment Principles build on our commitment to good employment practices and workplace related human rights.

Read more about our Guiding Principles.

See also Our employment beliefs and principles.


Page last updated: 04/09/2015 11:18:45 GMT
Skip General Navigation Set 2

General Navigation Set 2

British American Tobacco (Malaysia) Berhad (4372-M)