Petaling Jaya, 22 September 2014 – British American Tobacco Malaysia (BAT Malaysia) has announced that the prices of all its cigarette brands will be revised back to their last pricing before 8 September 2014.
"Our last price increase was to alleviate mounting inflationary cost pressure amplified by progressive loss of legal domestic volumes over the years to illegal trade, decline in contract manufacturing volume and an overall very competitive trade and distribution channels,” said Stefano Clini, Managing Director, BAT Malaysia.
“However, in order to remain competitive, we have decided to revert to our prices before 8 September 2014."
BAT Malaysia will continue to produce high quality products for discerning consumers despite the challenges.
The revised cigarette prices, effective Monday, 22 September 2014, are as follows:
About British American Tobacco (Malaysia) Berhad
British American Tobacco (Malaysia) Berhad (British American Tobacco Malaysia) emerged on 3rd November 1999 from the merger of Rothmans of Pall Mall (Malaysia) Berhad and Malaysian Tobacco Company Berhad. These two long established tobacco companies brought with the merger, experience and an unrivalled portfolio of highly successful international brands to create the largest tobacco company in the country.
British American Tobacco Malaysia manufactures and markets high quality tobacco products designed to meet diverse consumer preferences. Its brand portfolio includes well-established international names like DUNHILL, KENT, PALL MALL and PETER STUYVESANT. British American Tobacco Malaysia has about 1,000 employees who are involved in the full spectrum of the tobacco industry, from processing to manufacturing, and marketing to distribution.
British American Tobacco Malaysia is part of the British American Tobacco group, which is the world’s most international tobacco group and the second largest stock market listed tobacco group by global market share.